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Steven M. Paige

Broker Associate

REMAX / Paige Realty Groups

Ultimate 80 Point

Marketing Plan

  1. Place advertising in RE/MAX / Paige Realty Group Inc,
  2. Send “Just Listed” ecards to over 1,300 partners and affiliates in our database.
  3. Publish the property on the back page of American Lifestyle Magazine.
  4. Publish the property on vFlyer which also syndicates to more then 25 other top sites.
  5. Insert property on my website,www.stevenpaige.illinoisproperty.com which will have pictures and main information about your property made available to anyone who visits my website.
  6. Submit professional photos available to millions of people via our website at www.remax.com, www.illinoisproperties.com which is linked to several other sites.
  7. Distribute color flyer to other agents in my RE/MAX VISION OFFICE, our agents are the highest producing agents in the world.
  8. Place ad on Facebook, post on Twitter, LinkedIn, Pinterest, You Tube, Yelp, Google+ &  Instagram.
  9. Promote the property to all top Realtors in CHICAGO Real Estate Offices.
  10. Perform a Reverse Prospecting Search to attract prospective buyers within the MLS.
  11. Help seller relocate locally, or out of area with highly experienced RE/MAX agents across the globe – so the seller is sure to have the highest quality agent to help them on both sides of their move to make it worry and stress free.
  12. Send a personalized letter, post card or doorknocker to residents in the immediate neighborhood promoting the features and lifestyle benefits of the property.
  13. Set up a 24 hour 800 # message for the property to allow buyers to access information at their convenience 24 hours a day.
  14. Weekly meeting with the team to mastermind on what steps have been completed and executed in the marketing of the home.
  15. Advertise the property on other co-op listing fliers.
  16. Maximize showing potential through professional signage. RE/MAX has the most recognizable Logo and Trademark in this area.
  17. Electronically submit the listing information to the Multiple Listing Service for exposure to over 100,000 active real estate agents in the Multiple Listing Service area.
  18. Enter the sellers name and address in office computer system to keep seller informed of market changes, mortgage rate fluctuations, sales trends or anything that may affect the value and marketability of their property.
  19. Provide Open Houses with a licensed Realtor.
  20. Explain the use of the Seller’s Property Disclosure Statement the sellers will complete, & that will be presented to the buyer of their home.
  21. Price the property right the 1st time. . .to open the market vs. narrowing the market.
  22. Promote the property at the weekly company sales meeting.
  23. Advertise the property electronically to all the Chicago Realtors with full color flyers e-mailed directly to their inbox.
  24. Suggest or advise changes to make the seller more saleable and attractive to buyers.
  25. Prospect three hours, and contact twenty people per day looking for potential buyers.
  26. Contact my buyer leads, centers of influence, and past clients for potential buyers.
  27. Assist seller with interim financing if necessary.
  28. Provide a professional home staging consultation if desired.
  29. Provide professional & state of the art photography.
  30. Prepare a full color photo flyer / brochure with a list of features of the property to leave at the home for visitors to take with them after the showing.
  31. Submit to property to Top Internet Sites: Realtor.Com,Yahoo Real Estate, Homes.com, MSN Real Estate, and more than 20 others.
  32. Submit the property to web-based buyer classifieds (Trulia, Craigslist, Zillow Etc.)
  33. Promote the property at all MLS association marketing sessions.
  34. Represent the seller on offer presentations, and negotiating the best price and terms.
  35. Handle the entire A/I process for the seller.
  36. Research property’s current use and zoning use.
  37. Deliver the sellers check to them at closing if needed.
  38. Provide seller with a list of preferred vendors.
  39. Provide a list of Interview Questions for prospective seller to use when interviewing agents.
  40. Research tax records to verify full and complete legal information is available to prospective buyers and buyer’s agents on MLS printout.
  41. Provide Staging Checklist to suggest constructive changes to the property to make it more appealing, to show exceptionally well and help it to yield the greatest possible price to an interested buyer.
  42. Provide seller with a Showing Checklist which offers home showing guidelines to help have the home prepared for appointments.
  43. Obtain sellers contact information for follow up and emergency contacts.
  44. Research property’s land use, deed restrictions, and easements.
  45. Prepare a Seller’s Net Proceeds Sheet to show seller expenses, closing costs and net Proceeds per seller’s request.
  46. Meet with our transaction coordinator frequently for status updates on the closing Process.
  47. Email the seller once a week with feedback & report on the property.
  48. Prequalify all prospective buyers to avoid wasting sellers time with “shoppers”.
  49. Monitor the buyers loan to assure timely loan commitment.
  50. Arrange all inspections, including utility and municipal.
  51. With the sellers permission provide & arrange for contractors to perform any agreed repairs.
  52. Monitor buyer and agent feedback to make any necessary changes to price, condition...etc.
  53. Require all offers include buyer’s pre-approval and proof of funds for down payment.
  54. Make available my entire team so that any questions or concerns will be handled in a timely manner.
  55. Provide seller with a blank copy of the Residential Purchase agreement to review and become familiar with it at the time the offers come in.
  56. Write Magazine Ads for the property.
  57. Update qualified Buyers with your property information.
  58. Work to qualify prospective buyers and assist them in obtaining suitable mortgage financing through our preferred lenders.
  59. Re-write Advertisements to keep them fresh.
  60. Target the market to determine who is the most likely buyer willing to pay the highest price.
  61. Follow up with all buyer leads and inquires within 5 minutes.
  62. Track all numbers to determine where the buyers are seeing the property.
  63. Improve the marketing of any under-performing marketing campaigns.
  64. Discuss qualifications of prospective buyers to help determine buyer motivation, ability to purchase and probability of closing on the sale.
  65. Listing Cancellation Policy. 100% Satisfaction GUARANTEE.
  66. Targeted telemarketing directed to qualified buyers.
  67. Communication Guarantee. Call the seller every Tuesday or they fire us.
  68. Specialized team of full time licensed assistants to care for the sellers every need.
  69. Tele-market to bring more buyers and sellers together through our network.
  70. Cooperate with all Real Estate companies in the Chicago area.
  71. Provide a Homeowners Guide to prepare the home for showings and negotiate the inspection process.
  72. Coordinate scheduling of appraisal and supply comparable sales if needed.
  73. Set up final walk through of the property for buyers and their agent.
  74. Contact preferred lenders to see if they have any prospective buyers in their network.
  75. Arrange possession and transfer of home (keys, warranties, garage door openers, community pool keys, mail box keys, educate new owners of neighborhood policies.
  76. Help seller find their next home if they will be staying in our area.
  77. Obtain one set of keys which will be inserted in the lockbox.
  78. Review and explain all clauses in Listing agreement and other paper work/agreements.
  79. Explain the benefits of a Home Owner Warranty with the seller.
  80. Setup listing with ShowingTime Appointment Center (professional answering service) With all the showing instructions for the buyers agent.